Latest Job Listings at Punjab Bank Lahore: Apply Now
The Bank of Punjab, a leading financial institution in Pakistan with over 33 years of profound existence, is expanding its team in the Staff & Strategy Group. As part of our progression strategy, we are seeking experienced and performance-driven professionals for the position of Head of Marketing Strategy & Branding based in Lahore.
Job Summary:
- Lead the creation and implementation of comprehensive brand strategies that improve brand identification and market placement.
- Formulate and execute marketing plans in alignment with overall business objectives.
- Create and manage a marketing budget to ensure that resources are used efficiently.
- Collaborate effectively with business teams, product managers, and stakeholders to align brand strategies with organizational goals.
- Oversee the execution of both above-the-line (ATL) and below-the-line (BTL) marketing campaigns.
- Spearhead social media campaigns to enhance brand visibility and engagement.
- Drive internal and external communication initiatives, ensuring consistency and clarity in messaging.
- Create diverse content types to support brand initiatives and engage target audiences effectively.
Eligibility Criteria:
- Qualification: Bachelor’s degree in Business Administration, Management, or a related field from an HEC recognized University/Foreign University.
- Age: Up to 55 years as of March 10, 2024.
- Experience: Minimum 9 years of experience managing strategy teams and strategic initiatives.
Seize this opportunity to build a long-term career with a dynamic organization committed to excellence. Join us at The Bank of Punjab and play a pivotal role in shaping the future of banking in Pakistan. Apply now!
